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DogSpot - Chabrand Designs

UX/UI

Branding

Web Development

UX Research

About the project

Dog Spot is a digital platform that is used to facilitate pet owners who are looking for a place where their dogs can stay while they are away. It also helps with the problem of having to get their pets groomed in a different place. Dog Spot offers Day Care, Hotel, Grooming and online shop for anything that your best friends could need.

Problem Statement​

Dog Spot wanted to create a platform that could make the process of finding a place for their pets easier and less time-consuming, while at the same time, being sure it’s a safe place for them and will be taken care with all the love they give them at home.

Problem Goal

Creating a platform which can display all the services in one place, giving the pet owners all the information they could need and the accessibility to book an appointment without going through a long process.

Challenges

Dog Spot had already had a marketing research which was mostly based on what they had to offer, instead of what the users really needed. The challenge was to identify all the information they had gathered, and recognize what was important and on which subjects he had to dig a little bit more.

Research Objectives

The goal for this research is:
I. Knowing the user behavior when looking for a pet hotel and grooming.
2. Knowing what users expect the place to have and offer for their pets.
3. Knowing the user’s pain points when searching for pet hotel places and grooming.
4. Knowing the user’s interest and information needed to feel safe about leaving them.

User Research

Conducting user research helps in understanding the users needs, experiences, behaviours and goals. Creating personas helps us to step out of ourselves. It helps to recognise that different people have different requirements and expectations, and also helps to identify whom we´re designing for.

Persona 1

Maria – 28 years old
Maria works at a marketing agency and has to travel for work. She owns a 3 years old Pomeranian who has become like her child. She gets anxious about leaving her and needs continuous assurance that “Lola” is doing well.
Key information: Loves social media and is looking for an accessible price.

Persona 2

Daniel – 34 years old
Daniel is an entrepreneur who works more than 8 hours a day. He is trying to expand his company, so he has to spend most of his time in meetings. Some of them are out of the city that keeps him away from home for at least 2 days. He is looking for a place where his 2 dogs, a Doberman and a Labrador, can stay while he is away.
Key information: Needs accessibility to book with urgency if needed, and a pick-up service.

Persona 3

Gabriel – 55 years old
Gabriel has been working for a company for over 15 years. He is really structured and likes to be ahead of things. He has 2 kids and likes to travel with his family every vacation. This sometimes gets complicated because of their lovely Poodle who needs a lot of daily activity.
He needs a place where he can book in advance and have all the information needed while booking, and also knows that “Shadow” will have lots of fun.
Key information: Likes to spoil the dog with treats and toys.

Key points to consider

· Create a space where the owners could monitor their pets while they stay at DogSpot.
· Have packages that could include pick-up, hotel and grooming, on the same booking.
· Create a data base with the owners concerns and pets needs to make them feel like family.
· Have a list of the activities and the things that the pets will be doing while staying in DogSpot.

Basic User Flow

Conducting user research helps in understanding the users needs, experiences, behaviours and goals. Creating personas helps us to step out of ourselves. It helps to recognise that different people have different requirements and expectations, and also helps to identify whom we´re designing for.

Key Considerations

This key information area contains the essence of what I want to learn from users:
1. User Profile
2. General information about pets
3. Concerns of the pet owners while leaving them.
4. General information about where they lived.
5. General behavior of pets with other dogs.
7. User satisfaction and pain points
8. User’s expectations of the platform

Project Learning

During this project I learned the importance of communication with all team members. This brand already had user research but it was not based on what they needed, but on what DogSpot wanted to offer.
Because of this I had to work on how to communicate why it was important for the project to do a new research.
Working with current customers of this place was very interesting because they gave us important information for the development of the final product.
Two design options were presented and both were tested to decide which one the user felt more comfortable and which one really met their needs.
Working in a different business area has always helped me learn a lot from each project and this time was no exception.

Thank you!